The mobile market in Brazil

Despite the economic crisis and the unstable political environment - frequent protests and recent impeachments, Brazil is a very promising market for any company operating in the mobile market. According to various estimates, in Brazil from 78 (2016, Statista) to 90 million (2015, GSMA) smartphone owners, that is, the penetration of mobile Internet is about 40%.

According to the Flurry, a company engaged in the analysis of mobile markets, Brazil is the leader in the Latin American region in the number of sessions in applications, however, this is primarily due to the size of the population.

It should be noted separately that the level of penetration of applications for finance in Brazil is much higher than in India or Germany, yielding in this, perhaps, only the US.

At the same time, according to the results of Cheetah Global Lab research, financial applications are only 10th in the list of applications with the maximum penetration. Accordingly, our partners have much to develop and conquer new heights.

Summing up the small results we want to note:

• The market is growing despite the crisis. Do not be afraid to go to Brazil, investments are growing, and you can simply not have time to occupy a free niche.
• High penetration, which nevertheless has a lot to grow, coupled with a high population makes the country very attractive to any developer of mobile applications. This is a note to the partners-developers of their sites and applications.
• Much of what is familiar to us - is a novelty in Brazil or is not developed at all. Hurry up to gather your audience, until it's done by competitors.
• 4G is still developing, but the coverage will grow very quickly: with the support of the authorities and the announcement from Qualcomm, which is likely to be followed by other companies, will deliver 4G even to the villages.